McGee & Co is an industry-leading provider of home goods, founded by Shea and Syd McGee of Studio McGee. Throughout the years, we have collaborated with their e-commerce team to design a digital system, enhance their e-commerce experience, and develop their custom Shopify theme to support their ongoing growth.
The McGee team came to us with a logo but needed help with the creative direction of the identity and everything that surrounded it. We expanded the identity and added an extensive digital design system to give guidance to the in-house team.
The website serves as a web app for users to sign up for and manage their accounts. Additionally, it functions as a marketing and e-commerce store for the Alive brand and merchandise.